| 翻訳と辞書 |
| core product ： ウィキペディア英語版 |
core product
Core products are a company's products or services which are most directly related to their core competencies. They refer to the use, benefit or problem-solving service that the consumer is really buying when purchasing the product.〔http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Marketing.aspx. Retrieved on 17 October 2014〕 They are at the first level in the model - Three Levels of a Product. These products are then integrated into a variety of end products, either by the company holding the core product or by a second company to which the core product is sold to, and the actual products are sold to users. In simple words, core products are derived by customers when they use the product.
==Origin==
The concept of Core Product is originated from Philip Kotler, in his book - "Marketing Management: Analysis, Planning and Control" in the 1967.〔http://www.learnmarketing.net/threelevelsofaproduct.htm Retrieved on 25 October 2014〕 This is the first level of the concept of Three Levels of a Product.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「core product」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|